Bowers & Wilkins, the British speaker brand known for its high performance audio products, today announces the launch of PX, the company’s first noise cancelling wireless headphones. As well as delivering best-in-class sound quality, PX responds intelligently to the wearer’s behaviour, for a seamlessly intuitive listening experience. PX reflects Bowers & Wilkins uncompromising approach to acoustic performance, with every element of the headphones’ design focused on optimising sound quality. The PX’s drive units are derived from the company’s reference quality P9 Signature headphones and feature the same angled design for a more convincing soundstage. The active noise cancelling function has been refined to provide optimum isolation without ‘crushing’ the music – a process that took thousands of hours of development and testing. The headphones also use the latest aptX HD Bluetooth technology for 24-bit audio resolution to get the best possible sound from all sources. Apart from its unrivalled performance, perhaps the most remarkable aspect of PX is the User Experience. PX is Bowers & Wilkins’ first smart headphone, with sensors that allow listeners to control music in a way that feels completely intuitive. PX works by responding intelligently to natural user behaviour. Pick them up and the headphones will switch on immediately and automatically resume playing your music. Put them down and they return to stand-by mode. Lift an ear cup to talk, or hang them around your neck, and PX will pause the music, resuming playback when you’re ready to listen. The class-leading battery provides 22 hours of playback in wireless noise cancellation mode, or 33 hours in wired noise cancellation mode. “At Bowers & Wilkins, we’ve always believed that the job of acoustic technology is to get out of the way, allowing music to take centre stage. PX takes this principle to the next level. We’ve created not just the best sounding noise cancelling headphones you’ve ever heard, but headphones that are so intelligently designed, and so responsive, that you might forget you’re wearing them at all.” – Alexander Van Der Heijden, Bowers & Wilkins GM Headphones To provide an optimum listening experience in different environments, PX has three adaptive noise cancelling modes, which users select with a custom app. ‘City’ allows through traffic noise so you can cross roads safely. ‘Office’ allows through voices so you can hear colleagues when they talk to you. ‘Flight’ completely cancels ambient engine noise. The app also enables firmware updates. The design of PX upholds Bowers & Wilkins’ tradition of using only high-quality materials, while offering a distinctive contemporary look. The headphones feature ergonomically designed elliptical ear cushions for superior comfort and the best possible acoustic seal, and come with a soft leather headband and a robust ballistic nylon ear cup exterior. PX is available in either Space Grey or Soft Gold etched-aluminium finish. justsaying… Bowers & Wilkins is coming in a little late where brands such as Plantronics, Jabra and KEF have done quite well to deliver solid products. However, there is no denying that the PX looks sleek and sexy. If the PX sounds as good as it looks, especially considering the pedigree of the brand, it would be interesting to see how it matches up against the competition.