A team of top celebrities including Gordon Ramsay, Rob Brydon, Sir Ian McKellen and Thandie Newton make appearances in British Airways’ entertaining new pre-flight safety video, which launches in September.

Now, safety videos aren’t usually the most entertaining things to watch and after a while, you tend to totally ignore them – especially if you’ve got your headset and tablet with you. This has sparked a trend among some airlines to develop safety videos that are just as entertaining as they are informative – now if only they could do that with the education system.

The new BA film features some of Britain’s best-loved personalities and has been designed to help customers absorb important safety messages, while boosting fund-raising for ‘Flying Start’, the global charity partnership between British Airways and Comic Relief.

Alex Cruz, British Airways’ chairman and CEO, said: “It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish – and remember.

“We’ve worked with Comic Relief since 2010 and our customers have already helped us generate £16.5 million for great causes. We hope the new video will enable us to exceed our goal of raising £20 million by 2020.”

Ten celebrities are seen auditioning in humorous sketches in front of comedian Asim Chaudhry, as his People Just Do Nothing character Chabuddy G, for a coveted part in the safety video, while simultaneously demonstrating the safety features and procedures on the aircraft. The ‘Director’s Cut’ video (above) is a shortened version of the actual safety video that will be shown on the planes in September.

Want more? Well here’s an equally entertaining outtakes video:

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