For a while now, whispers of a new Telco to challenge Singapore’s Big 3 – Singtel, Starhub and M1 have been growing louder. Today, they are whispers no more. Circles.Life, has entered the fray. Circles.life announced today that it will be introducing an exciting 4G mobile experience for the data savvy consumer segment in Singapore. The game changer offering by Circles.Life centres on innovative data-centric plans and is driven by the passion of the local founders to change the regional digital telco landscape to give more power to the customer. But who is Circles.Life though? The Singapore-based Circles.Life is the consumer brand of Liberty Wireless, a mobile virtual network operator founded by Rameez Ansar, Abhishek Gupta and Adeel Najam who had previously worked for Temasek Holdings, McKinsey, StarHub and other companies. “We are here to bring the power back to the digital customer. Circles.Life’s innovative platform allows our customers to experience telco in a way they’ve always wanted,” said Rameez Ansar, co-founder of Circles.Life. “By doing this, we hope we can be part of leading innovation in the telco industry which is characterized by data and analytics. We hope others will join us in the path forward.” Circles.Life believes that its simple digital experience will bring the focus back to the individual and give real choice so you only pay for what you want (rather than what the telco has on offer): the amount of data, minutes, SMS and add-ons, the choice of a phone, the payment method and plan – all delivered online and through your mobile in a seamless way. Not necessarily a service for everyone, Circles.Life aims to serve the data-savvy customer segment that uses data as the main currency. Typically, someone who would watch YouTube videos, listen to music on Spotify, communicate on WeChat, WhatsApp and Snapchat, upload photos to and follow people on Instagram. A typical customer would consume 3GB to 5GB of data monthly with some consuming more; would use up to three smart devices (1 or 2 handphones and an iPad / tablet); and would upgrade their smartphones once every 18 to 24 months. The initial Circles.life plans would include the following: • Boost – customers need not worry about their data limits, paying excess or overspending on data. An analytics engine keeps a check for the customer so there is always the choice to add more data capacity in 100MB, 250MB or more as and when customers need it. • Bonus Data – instead of long contracts and penalties to keep customers on-board, customers will be rewarded for being on the network or when they refer a friend. • Unlimited Whatsapp – One of the first Plus’ include unlimited talk and chat on WhatsApp that does not take away from your data allocation. We believe this is a basic right and it should be part of your basic subscription. Circles.Life will continue to bring new innovative Plus to the market. • Digital experience -Seamless four-step purchase of your Circles.Life SIM card with a real Circles.Life happiness expert available anytime on the web or on-the-go on mobile live chat. You can also choose to port your existing number over to Circles.Life or get a brand new number. Circles.Life will be the first telco to take its service for the customer fully digital through software-led platform that focuses on the network intelligence layer and the customer interface. Circles.Life believes that the platform will allow it to deliver on its promise of simplicity, choice and happiness to its customers. It also allows Circles.Life to continually evolve with fast changing customer needs and rapidly introduce new products and services. Customers can register their interest and subscribe to Circles.Life plans on www.circles.life.