Jessica Alba, the globally recognised entrepreneur, advocate, actress and mother of three, was in Hong Kong yesterday to lend her voice to LANDMARK’s ‘A Year of Something New’ campaign.

Jessica Alba shared her thoughts on how everyone can make small changes in their lives which contribute to a better world. The forum is one of a series of events and activities hosted by LANDMARK throughout the year as part of ‘A Year of Something New’.

The bold campaign listens to ‘New Voices’, encourages ‘New Commitments’ and explores ‘New Ideas’ with the aim to enlighten, influence and inspire customers to consider a world of new possibilities, within the context of LANDMARK as the ultimate arbitrator of a refined and sophisticated lifestyle.

“It is hard to be happy if you are not healthy. When I started my own company, my goal was to keep my daughter safe, so that she can experience the best and healthiest life. When you have a healthy life, you can spend it with people that you love most, your family, your friends – and this is what makes me happy.”
– Jessica Alba

Jessica Alba was speaking to audiences that span over two floors with more than 800 LANDMARK guests as part of a forum to explore what it means to have a healthy lifestyle as a modern urbanite and citizen of the world.

She was joined by Richard Ekkebus, Culinary Director at The Landmark Mandarin Oriental, Hong Kong; Luke Grana, Founder of innovative Hong Kong apparel start-up Grana; and Sharie Ross, Co-founder and Director of global wellness company Reviv.

With host Sean Fitzpatrick, Chief Content Officer and Managing Director of Edipresse Media, Hong Kong, the four influencers discussed how food, fashion and wellness is evolving in ways that honour quality and craftsmanship and prioritize both the individual and the environment.

Jessica Alba tote bag at CODELAB

CODELAB is a regional initiative and an innovative retail experience bringing digital innovation and lifestyle inspiration to shoppers. It is a space where offline experience meets online retail to offer all things artistic, creative and cool.

In recognition of her support for LANDMARK’s ‘A Year of Something New’ initiative, Jessica Alba has collaborated with LANDMARK to create a special limited edition tote bag.

Made from the finest organic cotton and with all sales proceeds going to The Green Earth, the item will be available exclusively at CODELAB, LANDMARK’s new, digitally enabled, showroom space, from 2nd June onwards whilst limited stock lasts.

As a practical example of how we can all contribute to a better future for our planet and community by cutting down on plastic waste, LANDMARK launched the ‘Bring Your Own’ (BYO) initiative to encourage customers to bring reusable containers for food-to-go from their favourite LANDMARK restaurants.

Customers who bring a container to participating LANDMARK restaurants* during June will receive a HK$5 discount on their takeaway order. LANDMARK will also donate HK$5 to The Green Earth for every order using a reusable container. Based in Hong Kong, The Green Earth promotes sustainability through education, policy advocacy and corporate partnership programmes.

LANDMARK reusable mugs and lunchboxes are also available for purchase from special vending machines, with mugs costing HK$110 and two styles of lunchbox costing HK$270 and HK$320 respectively.

The vending machines are located at LANDMARK at LG/F, Jardine House (Near DELI AND WINE); 3/F, LANDMARK ATRIUM (Near URBAN BAKERY WORKS); and 3/F, LANDMARK PRINCE’s (Near Wise-Kids).