Following years of hopeful rumours, speculations and violent fan reactions, today Marvel announced that they will be working together with Sony to not only produce any and all upcoming Spider-Man related movies, but also include ol’ webhead in the Marvel Cinematic Universe.

Effectively announcing a new series of films, this new deal will introduce Spidey in a movie by Marvel Studios (set in the MCU!) before Sony proceeds with their own entries into the franchise by way of an untitled project that has already been slated for a July 28, 2017 release.

Bringing together the talents of Marvel Studio’s (a.k.a. the MCU’s big daddy) Kevin Feige and Spider-Man veteran producer Amy Pascal, this new franchise will still be financed, distributed and owned by Sony Entertainment.

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With Spider-Man being Sony Entertainment’s biggest franchise to date (the 5 movies have brought in over US$4 billion for the studio), it’s no surprise that, while Sony is unwilling to give up their rights to the lucrative brand, they would be more than happy to share a slice of what could only be an ever-growing pie.

To put it in perspective: Disney bought the whole of Marvel Entertainment for the same amount that Spider-Man has earned Sony thus far.

With the unveiling of this new Marvel-Sony relationship, only X-Men and Fantastic 4 remain to be out of the MCU’s jurisdiction… Your move, Fox.