I’m not anti-hype. I love hype. I think hype is easily a good 20% of a successful product, like 2012’s Avengers, or 2015’s Star Wars: The Force Awakens. I don’t get it when people say things like “I don’t like it, it’s so overhyped.”

To me, that’s like saying “Coke tastes bad ’cause the magazine it’s advertised in tastes like paper.” Basically, it sounds to me like you’re an idiot when people say something to that effect.

There’s also the naysayers who just like to feel cool and special by not liking something just ’cause it’s popular. More often than not, these are geeks who simply hate that their little niche hobby got too big and they can no longer look down their noses and say shit like “tsk, the comics were better” ’cause… well, they aren’t always better.

And of course, there’s DECU kinda specialities who’d stake their lives on Man of Steel and Batman Vs Superman being nuanced, “deconstructions” of the superhero genre, serving a more intellectual audience than Marvel’s… to which, I say: remember how when you were a teenager and there was always at least one person trying to act all tortured, deep and moody, but was really just a pissant kid with no real substance? That’s the DCEU.

And, no, “Martha” wasn’t a moment of revelation about the humanity of an alien being–it was bad writing following a near incoherent plot which cornered its writers so badly that, instead of establishing something over the 8 hours of film, they tried using a deus ex machina to instil the one thing that the whole damn franchise was lacking until Wonder Woman came along: Character Development.

So, it was with a fair bit of anticipation and excitement that I watched the Avengers: Infinity War trailer.


Not that I’m not hyped to see all these childhood fantasy characters in a live-action movie together, but… that’s pretty much been the case since 2008, hasn’t it? With regular pit stops in 2012 and 2015.

And, of course, I’m certainly looking forward to Thanos with Infinity Gauntlet tear the Avengers a new one… but, I’ve been waiting for that since 2012, too… and it’s not like it was ever gonna not happen.

So what, then, was this lacking? Simply put, this:

While the Infinity War trailer is a great collection of stuff that we already knew were gonna happen, Age of Ultron presented something new with its pseudo-horror take on the tone of the film.

Normally, this wouldn’t be much of an issue for me. But between the recent lacklustre-ness of Doctor Strange, the pointlessness of GotG2, and the downright stupidity of Thor: Ragnarok, it’s a worrying sign if the MCU doesn’t even look like it’s trying to impress anymore.

Obviously, the trailer isn’t going to impact my judgment of the movie (that’ll be just dumb), but it’ll be nice if the MCU could give us something along the lines of the Logan trailer.

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