Huawei Singapore Consumer Business Group today received an overwhelming response for its latest HUAWEI nova 3i with more than a thousand people at its public debut. The initial sale of the HUAWEI nova 3i’s crowd favourite, Iris Purple, was sold out within the hour.

Among the first to get the new HUAWEI nova 3i in Singapore was Mr. Joseph Lim, age 43, who joined the queue together with his father at the stroke of midnight. The father and son pair has purchased a total of four phones for the entire family. Notably, the Lim family will be using a HUAWEI smartphone for the first time.

“The features and price of the phone are very attractive and is beyond what other regular phones provide, especially for its price. With all the different features like storage space and a bigger screen, it’s totally worth the wait and value,” he said.

Mr. John Yong, age 40, who was second in line and recently became a Huawei convert after his first purchase today, commented: “My friends have been giving very good reviews about Huawei smartphones, and I wanted to buy one for myself since the new nova 3i is being launched today. I am really impressed with the colour and screen size and I’m happy that I can buy this phone without breaking my wallet.”

A game-changer for the mid-range smartphones, the HUAWEI nova 3i is priced at an exceptional value of S$398 that boasts a range of features including the world’s first four AI cameras that can optimise photos by scene; the newest generation 6.3-inch FullView display; and the all-new Kirin 710 chipset.

The chipset is the latest generation of AI processor devised by Huawei for the nova series that provides an enhanced performance.

Mr. Cheng Jiangfei, Managing Director of Huawei Singapore Consumer Business Group said, “The response that we have received from the public has been phenomenal and reaffirms our commitment to bring meaningful innovation at an affordable price-point to mass consumers. We are grateful for all the support from our customers, telecommunication operators and media partners who have made the nova 3i a success!”

The HUAWEI nova 3i is available at all Huawei Concept Stores, local telecommunication operators, selected consumer electronic stores, authorised mobile retailers and selected online marketplaces. Huawei customers will also be entitled to a 2-year warranty with any smartphone purchase.