Brock Lesnar will be the face and cover Superstar for WWE 2K17, the forthcoming release in the flagship WWE video game franchise.

Brock Lesnar’s carved and wrestled to the top of the WWE, UFC, NCAA Division I wrestling and more. His accomplishments in the square circle, together with his work ethic, intensity and attitude have made him a prolific sports and entertainment fixture for more than 16 years.

In addition, the “Unbeatable, Incumbent Mayor of Suplex City” will usher in WWE 2K17’s worldwide marketing campaign, inviting fans to explore a new side of Lesnar’s inspired world while learning more about the video game. WWE 2K17 is currently scheduled for worldwide release on October 11, 2016 for the PlayStation 4 and PlayStation 3 as well as Xbox One and Xbox 360.

“My career has been defined by dominating every opportunity presented to me. I am excited for my newest opportunity representing WWE 2K17 as the franchise’s ambassador and honored to serve as the WWE 2K17 cover Superstar.” ~ Brock Lesnar

Lesnar made his WWE debut in 2002 and was quickly nicknamed “The Next Big Thing” by his advocate, Paul Heyman. Later that year, he became the youngest WWE World Heavyweight Champion in company history, at age 25, by defeating Dwayne “The Rock” Johnson at SummerSlam.

Lesnar later won two additional WWE World Heavyweight Championships and had notable rivalries with WWE Superstars Undertaker, John Cena and Big Show, among others. Lesnar’s first stint with WWE concluded at WrestleMania 20 in 2004, where he was defeated by Bill Goldberg, the focus of WWE 2K17’s pre-order bonus content.

Lesnar returned to WWE in 2012, after stint in the NFL and later as one of UFC’s biggest stars, and has made a relentless, unwavering impression since stepping foot back inside the ring. Alongside renewing old rivalries, Lesnar shocked the WWE Universe at WrestleMania 30 by defeating Undertaker and ending his legendary 21-0 WrestleMania win streak.

At SummerSlam in 2014, Lesnar won his fourth WWE World Heavyweight Championship by defeating John Cena and delivering 16 of his signature German suplexes throughout the match. Suplex City then became pop-culture lexicon across WWE live events, traditional and social media, merchandise, lyrics, memes and more.

“Ladies and gentlemen, my client has truly conquered everything in his path, and unleashing Suplex City through WWE 2K17 will be no different,” said Paul Heyman. “As the advocate for Brock Lesnar, I can assure you his embodiment of unadulterated excellence, combined with a Beast’s desire to CONQUER all platforms in the gaming world, will make for a video game and supporting campaign that fans will embrace and absolutely cannot ignore this year.”

“Brock Lesnar’s unmistakable talent, no-holds-barred mentality and unequivocal determination perfectly complement 2K’s commitment to authentically represent WWE at the absolute highest level,” said Chris Snyder, Vice President of Marketing at 2K. “With Suplex City as the ultimate backdrop and the ‘Beast Incarnate’ in charge, WWE 2K17 will come to life with an incredible roster and to-be-announced features like never before.”

Fans who pre-order WWE 2K17 will receive two playable characters of legendary WCW and WWE star Bill Goldberg, as well as playable WCW Monday Nitro and Halloween Havoc arenas, at no extra cost on launch day.

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