Tinder has announced an array of new features available later this year in APAC that will continue to expand online dating possibilities.
The new features include the introduction of video within Tinder profiles, all-new social experiences that give members new ways to discover the right person, and a new Explore section that allows members to navigate by interest, activity or content type. Taken together, they lay the foundation for a deeper, richer next-generation of Tinder.
“Tinder is overwhelmingly the most popular way to make meaningful new connections around the world, ” said Jim Lanzone, CEO of Tinder.
“Meanwhile, a new generation of daters is asking for more from us in the post-Covid world: more ways to show off their authentic selves, more ways to have fun and interact with others virtually, and more control over who they meet on Tinder and how they communicate.”
“They also want to date less linearly, at their own pace, and with the hope that sparks might fly with someone unexpected. Today’s launch lays down the building blocks for all of this and more – a deeper, multi-dimensional experience that expands the possibilities of Tinder as a platform.”
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Bring the Main Character Energy Through Video in Profiles
Members will have the ability to express themselves through videos in their profiles. Video gives a new way to tell their authentic stories and represents the evolution of Tinder into a multi-dimensional experience that mirrors what dating looks like in 2021.
Gen Z now represents more than 50% of Tinder’s global members, and they are prioritizing authenticity over perfection. Discussions around mental health, boundaries, and values have grown exponentially in Gen Z’s Tinder bios, and they are candid and vulnerable about what they expect and what their boundaries are.
Tinder Is More Fun in Real Time: Introducing ‘Hot Takes’
Hot Takes, the latest social experience launching on Tinder, allows members to chat with someone before they match in a low-stakes session of the feature’s namesake.
As the timer counts down they’ll choose if they want to pair off as a match or let the timer expire to meet someone new. This is the first time members will be able to chat before they match, letting their flirty banter be their first impression.
This new experience builds on in-app experiences like Swipe Night, where more than 20 million members came together to participate in a shared storyline, and VIBES, which has led to more matches and Likes across the board.
A Whole New Way To Explore and More to Match On
For the first time, Tinder is introducing a new section within the app that will expand the way you meet new people. In this space, members can discover matches that share similar Passions and explore different sides of Tinder like Festival or Chef Mode.
Hot Takes and other in-app events will be live in the Explore section when it launches later this year.