G-SHOCK x Rubik’s Cube have today announced the release of a limited-edition collaborative timepiece, the GAE-2100RC-1A.
Invented in 1974 by Ernő Rubik, the Rubik’s Cube has become one of the best-selling toys in history, with 450+million cubes sold to date.
The collaboration is based on the best-selling GA-2100 model. Like its Rubik’s Cube inspiration, a facelift is just a turn away, with each watch featuring an interchangeable bezel and tool.
The GAE-2100RC-1A features the latest carbon core guard technology in a slimmer, more refined case that gives homage to the much-loved retro look with its unique octagonal bezel, framing an analog-digital display.
Despite its deceptively compact design, this watch is made to be as durable and tough as any G-SHOCK watch. The GAE-2100RC-1A is 200-meter water resistance and shock resistance.
On the collaboration, Casio has commented: “There are a lot of synergies between G-SHOCK’s approach to building watches and Rubik’s iconic Cube. A tough eye-catching exterior with deeper complexities and a shared ‘Never Give Up’ philosophy make this a very natural partnership.”
For the GAE-2100RC-1ADR watch, a raffle draw will first be held for participants to win a chance to purchase the watch. Interested customers can sign up for CASIO ID and submit their entries
This collaboration model will be available at https://www.g-shock.sg/ from 23 February 2022, and at all G-SHOCK stores from 26 February 2022.