Fitbit has announced the availability of new products – Fitbit Versa Lite Edition, Fitbit Inspire HR, Fitbit Inspire and soon to be launched, Fitbit Ace 2 – designed to help make health and fitness accessible to more consumers across the globe.
The wearables category continues to evolve and grow, with global shipments of wearable devices forecasted to reach 189 million units by 2022, up from 125 million units in 2018, according to IDC research. While growth is being driven by smartwatches, trackers are expected to remain an important part of the category overall. With more models to choose from, consumers now have an even lower barrier to join the digital health revolution.
Affordable, accessible products fit for everybody
Building on the success of the Fitbit Versa family of devices, Fitbit Versa Lite Edition is an everyday smartwatch with most of the core fitness and smart features Versa is known for, including automatic activity, PurePulse 24/7 heart rate and Sleep Stages tracking, 15+ goal-based exercise modes, connected GPS, smartphone notifications, apps, 4+ day battery life and relative SpO2 sensor, which has the potential to estimate changes in blood oxygen levels and help track new health indicators about health, such as sleep apnea.
It features a simple one-button, lightweight, swim-proof design in new bold color choices for the young at heart. At SGD 248, Versa Lite Edition is Fitbit’s most affordable smartwatch yet, for users who want an attractive, versatile, and easy-to-use device with core features, actionable insights and personal guidance to motivate them to improve their health.
Fitbit Inspire HR is the brand’s most affordable and stylish 24/7 heart rate tracking device at SGD 158. It packs all-day automatic activity, exercise and Sleep Stages tracking, with 15+ goal-based exercise modes, connected GPS, and Relax guided breathing in a stylish, slim design.
For consumers who are new to wearables and want an even lower-cost, easy-to-use tracker, Fitbit Inspire is available at SGD 118. It has the essential health and fitness features to help consumers stay motivated, including automatic activity, exercise and sleep tracking, goal celebrations, Reminders to Move and timer and stopwatch apps to help users stay on track. Both products have a new modern, comfortable and swimproof design with a touchscreen display, smartphone notifications, and up to 5 days of battery life for day to night wear.
Fitbit Ace 2 helps kids ages 6+ learn healthy habits at an early age and encourages them to spend more active time with family and friends. Ace 2 has a new swim-proof design with a bumper to protect the screen during kid-related activities all day long, and is available in fun and bold kid-friendly colors and accessories that include patterned designs.
Ace 2 debuts new animated clock faces, motivating challenges to keep kids moving, and colorful avatars and cover photos to personalize their profiles within the Fitbit app. Additionally, parents must create a Fitbit family account in order to set up Ace 2 with their child’s account which helps them stay on top of their kids’ activities.
Innovative app update to motivate and inspire
The Fitbit app will soon receive a major redesign, giving users more ways to personalize their health journey on Fitbit. The new design will make it easier to view and understand their health and fitness stats, log data, discover new content, see their progress in Challenges, and better connect with Fitbit’s large global health and fitness social community.
The update also adds Fitbit Focus, a new section found at the top of the dashboard that delivers relevant insights, messages and tips to keep users engaged, informed and motivated.
Additionally, the Fitbit Community Feed is expanding this month to more than 80 new markets in nine languages to users across Asia, Europe and Latin America. The global expansion of the Fitbit Community will enable more users to fully unlock the value of the Fitbit platform.
Pricing, accessories and availability
The Versa Lite Edition will be available in white, lilac, mulberry, and marina blue and accessories feature materials including stain-resistant, swim-ready and comfortable classic silicone bands in five new vibrant, fashion-forward colors: marina blue, mulberry, scarlet, sunshine, lilac for SGD 49.90. Sport-inspired hybrid woven bands (coming soon) feature eye-catching bold stripes: navy and pink, navy and mulberry, navy and orange, and black and gray. All new Versa Lite Edition accessories are compatible with the Versa family of smartwatches, and existing Versa accessories are compatible with Versa Lite Edition.
Inspire HR will be available in black, lilac and two-tone black and white; Inspire is available in black and sangria. Inspire HR and Inspire accessories are available in classic stain-resistant silicone in black, lilac and white, classic elastomer sangria, and in printed lilac bloom and soft pink deco.
Fashion-forward accessories also include premium Horween leather including new double-wrapped saffiano bracelets, stainless steel metal mesh bracelets and a clip option available only for Inspire; ranging from SGD 34.90 to SGD 99.90 (sold separately).
Ace 2 will be available later in 2019 in watermelon with teal clasp or night sky with neon yellow clasp. Ace 2 accessories come in classic silicone bands in bold energetic and kid-friendly colors: grape, night sky and neon yellow, and watermelon and teal, as well as playful printed bands featuring motivational messages and active graphics designed for kids (black and white “go!” and two-toned teal “jazz”).