foodpanda, the on-demand international food delivery service, is getting a fresh new look across its markets, offering its customers a new visual identity to accompany its renowned service standards and vision to deliver good food into people’s everyday.
The brand’s enhanced look and feel is set to create value and impact in the fast-growing food delivery industry, specifically with its new outstanding pink colour. The panda, an iconic brand symbol, will remain at the forefront, but has been tweaked into a rounder, more modern version.
The use of a simplified shape in terms of colour and line weight has also come into place, while keeping the friendliness and enhancing the memorability of the logo. In addition, the font has been updated to be more contemporary, in line with the brand’s new direction.
“We are very excited to deploy our refreshed brand image and spread our new signature pink colour across our markets. This marks the beginning of a new era and enables us to further stand out in the streets of the cities we cover.”
– Julian Dames, Global CMO at foodpanda.
The foodpanda app and websites are introducing an improved user-friendly interface and design, as well as several new features, of course, with a new distinctive pink colour.
Customers will now be able to receive dynamic delivery times which take into account dish preparation, rider availability and time to reach their desired location, down to the last minute.
In addition, foodpanda has also introduced a live tracking feature, which would allow customers to watch in real time, as their orders make their way from their favourite restaurants right to their doorstep.
The rider equipment and in-restaurant material will also incorporate the new design and logo, without any service quality changes for customers or partner restaurants.
“We took the refreshed design as an opportunity to improve our visibility and also provide even more safety to the riders. Not only are uniforms eye-catching with the pink colour, but rider jackets are also lightweight and water resistant. We have also added reflective material in different parts of the rider uniform, that will be more noticeable to others on the road. This combination of style and safety will ensure being noticed on the street, and will also allow riders to enjoy wearing them while staying safe.”
– Julian Dames.
Since its creation, the on-demand food delivery service has grown to more than 27,000 partner restaurants in more than 190 cities across 12 Asian and Central Europe countries globally.