Huat Ah! Carlsberg Rings in the Chinese New Year in Singapore.

The Year of the Pig is set to be even more prosperous with the introduction of Carlsberg’s new theme for Chinese New Year “Prosperity Begins With A Pop” (鸿运当头, 一POP万赢), along with a slew of promotions in Singapore that offer an abundance of gifts and prizes to be won.

Next time you enjoy that icy cold Carlsberg beer, look out for the auspicious Chinese New Year edition cans with well-wishes for the year ahead – Wealth (发), Good Luck (旺), Happiness (喜) and Prosperity (福).

Chinese New Year is a time where friends and family come together to have a good time of drinking and feasting as we start the brand new year. For 2019, Carlsberg would like to be part of the joyous celebration with every can of our auspicious Chinese New Year edition Carlsberg beer sat alongside the table of reunion.

Chinese New Year is always a time where friends and family come together to have a good time of drinking and feasting as we start the brand new year. For 2019, Carlsberg would like to be part of the joyous celebration with every can of our auspicious Chinese New Year edition Carlsberg beer sat alongside the table of reunion. We wish everyone a prosperous Chinese New Year, with lots of good fortune and happiness ahead.
Mr Olivier Dubost, General Manager, Carlsberg Singapore

More beer, more luck and more happiness coming your way

Carlsberg is offering more beers in different sized packs to suit your party needs! With ongoing promotions and while stocks last, look forward to receiving a free specially designed Carlsberg trolley bag, available in two colours to choose from with every two 24-can pack of Carlsberg Green Label purchased – that’s 48 cans of beer and a fuss-free way of bringing your purchase home!

Ringing-in-a-prosperous-New-Year-with-Carlsberg's-nationwide-Chinese-New-Year-promotions

For beer aficionados who prefer the smoothness of freshly tapped beer that is fruity and hoppy with a light malty taste, Carlsberg Smooth Draught – now with additional two free cans (at selected stores) as part of every 10-can pack purchase!

More than $438,888 worth of cash and prizes to be won islandwide!

More good fortune will be upon you this Chinese New Year as you enjoy a beer with loved ones this celebratory season. With more than $438,888 worth of cash and prizes to be given away, stand a chance to win by simply making a purchase of Carlsberg beers.

From 1 January to 8 February 2019, there’ll be more than $22,888 cash prizes to be won when you purchase a minimum of $60 worth of Carlsberg Group products in a single receipt and stand a chance to walk away with $6,888, $3,888, $1,888, or $268 in cash prizes, with more than $22,888 up for grabs at participating supermarkets and hypermarkets.

Carlsberg islandwide roadshows – more than $33,888 worth of cash and prizes to be won

All across Singapore from 18 January to 3 February, look out for in-store Carlsberg’s Chinese New Year roadshows at selected supermarkets and hypermarkets where more than $33,888 worth of cash and prizes are to be won.

With every purchase of 24-can pack of Carlsberg beer or a minimum spending of $50 worth of any Carlsberg Group’s beers, you’ll get to play a game of either the Lucky Dip Box, Spin the Wheel or Grab Ping Pong to try your hand at bringing in cash prizes.

Newly added to the fun this year, there will also be a larger-than-life size dart game in 10 selected supermarkets where you can play for cash prizes with every $200 worth of purchase.

Receive exclusively designed Carlsberg red packets at selected stores and as part of selected in-store games. For updates on roadshows, check out the Carlsberg Singapore Facebook page!

Here’s to a prosperous Chinese New Year, with lots of good fortune, happiness and cheer(s) ahead.

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