Journey to the Great Eastern with Singtel as Local Esports Take Flight

Local esports gets a boost as Great Eastern signed a Memorandum of Understanding (MOU) with Singtel, supporting Singtel’s PVP Esports efforts for the year and to empower the passionate local gaming opportunity.

Singtel also unveiled PVP community consisting of two new competitions – PVP Campus and PVP Corporate. PVP Campus is geared towards tertiary students, while PVP Corporate is targeted at working professionals.

As esports enter into the mainstream, more and more people are interested in not just watching, but taking in the thrill of the fight. Leagues for non-professional players allow enthusiasts to participate in a competitive environment, and even enhances the experience of viewing esports. It could even result in a potential local talent pipeline for more Singaporean professional players to take centre stage.

Commented Ryan Cheong, Managing Director of Strategy and Transformation at Great Eastern, “Great Eastern is very excited to team up with Singtel, Asia’s leading communications group, to engage the local community and youths in their passion for esports. Like traditional sports, esports champions values such as discipline, perseverance and hard work. We hope that with the engagement through esports, we would have a better appreciation of this emerging customer segment.”

Mr Arthur Lang, CEO of Singtel’s International Group, said, “We’re pleased to have Great Eastern support PVP Community alongside their traditional sports initiatives. This is a strong acknowledgement of esports and gaming and what we aim to achieve with PVP Esports – building a vibrant gaming ecosystem at the local and regional level. Partnerships are important to our ambitions and we hope to bring together more like-minded partners who are passionate about esports and developing the community.”

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