Oakley has signed Seth ‘Scump’ Abner as the brand’s first professional esports athlete.
With one of the world’s best esports athletes now on board, Oakley is cementing its mission to provide next-level gaming for fans around the world. Often referred to as “The King” by his fans, Scump is widely considered the world’s top professional Call of Duty player.
He is a two time Major League Gaming (MLG) X Games gold-medalist and was awarded “Best Console Player” at the 2017 Esports Industry Awards. Oakley will become Scump’s exclusive eyewear partner during all competitive matches and streams.
Scump has changed the gaming landscape through an unbridled passion for competition and unmatched success in his sport. He is redefining what it means to be an athlete, and as a part of Team Oakley, Scump is poised to show the world exactly how much skill and effort it takes to be the best.
Scump has grown into a global ambassador for esports and has also taken the time to give back to the community. Most recently, he participated in a philanthropic campaign to honour frontline workers and healthcare professionals battling COVID-19.
Scump joins an elite roster of sports icons, including Patrick Mahomes, Lamar Jackson, Mikaela Shiffrin, Chloe Kim, and many others.
“It is an honour to be the first esports athlete on Team Oakley,” said Abner. “Oakley has quickly proven itself to be an authentic and committed partner, so I’m excited to introduce the brand’s offerings to my fans and engage with other athletes on their roster. We already have a lot in the works, and I look forward to sharing more in the months to come.”
The signing of Scump is just the latest move as part of Oakley’s commitment to the gaming space. Last month, the brand announced a partnership and exclusive collection with leading gaming accessory brand Turtle Beach.
Previously, Oakley launched the brand’s first optical solution developed specifically for gaming – Prizm Gaming Lens Technology. Oakley also partnered with EA SPORTS and the Madden NFL 21 Championship Series for ‘Derwin James vs The World’, a tournament where athletes, celebrities and musical artists faced off with the Los Angeles Chargers star and member of Team Oakley each week.
“This is a very exciting day for Oakley as we level up our commitment to gaming,” said Caio Amato, Oakley Global Marketing Director.
“It is an honour for us to partner with Scump, an athlete that reinvents himself every day to be on the top. Our goal is to support and enable gamers all over the globe to keep getting better so they keep shaping the future of esports. And Scump is a fundamental partner on that journey.”