With dining out fast becoming a way of life for Singaporeans, it is an opportune time for Pizza Hut to launch its first-ever fast-casual dining concept store in the city-state. Diners can expect to dine in a technology-enabled Pizza Hut outlet, with specially chosen design elements to provide a welcoming feel.
To ensure that Pizza Hut continues to serve Singaporeans with the pizzas they love in a restaurant setting that they can gather with friends and family for a good time, the PLQ outlet will have four distinctive features:
Open Kitchen Concept
An open kitchen concept allows Pizza Hut to emphasise its commitment to freshness that goes into the preparation of each pizza. It also provides an extra layer of transparency for diners to understand how their meal is being prepared. When it comes to food, seeing is believing and there is no better way for diners to appreciate the quality of their meal than being able to see how it is being prepared.
The PLQ outlet will employ an elevated and contemporary design to create an inviting atmosphere that is appealing and relates to what today’s consumers look for. Diners will be greeted with a simple, warm and dramatic entry, which will set the tone for the overall vibe and atmosphere for the dine-in experience.
Fast Casual Service powered by BYOD
Pizza Hut Singapore holds the honour of being the first Pizza Hut globally to provide a bring-your-own-device (BYOD) feature in-store. Diners will be able to scan a QR code to make their orders and payments – streamlining the user experience and creating a seamless ordering journey. In addition, through this function, restaurant staff will be able to provide customers with more meaningful follow-ups and more personalised experiences.
A recent DBS study found that Singaporeans in the CBD spend an average of 24 minutes a day queueing for their lunch. With the Express Lunch option, Pizza Hut is giving Singaporeans back control of their precious lunch hour. Pizza Hut understands consumers’ need for speed and guarantees that Express Lunch orders will be fulfilled in 15 minutes or less – from the point of ordering to food being served.
Pizza Hut’s first Fast-Casual Dining outlet is located at Paya Lebar Quarter Mall, 10 Paya Lebar Road #04-10, Singapore 408533. Open daily from 11.00am till 10.00pm, Monday to Sunday.