reebok-interval feature

Reebok’s Classic INTERVAL Shoe is Reborn with a Bold New Look

Take part in Reebok's online sneaker design competition and you might bring home a pair of Reebok INTERVAL shoes in your design.

Reebok Classic is poised to launch INTERVAL, what they feel is one of the most audacious and striking shoe designs in recent memory.

Taking its design cues from the original INTERVAL shoe that took the world by storm over two decades ago, the latest exceptional incarnation will be landing with seven colourways of the OG model.

INTERVAL was originally launched back in the summer of 1996 as part of Reebok’s storied work in international sports and was an instant hit with professional athletes and consumers alike. Multiple variations appeared the following year, ultimately making it one of the most iconic shoe styles of its time.

Fast forward to today, INTERVAL is designed with the aim to inspire the next generation, resurrected from the archives by Reebok Classic as the immortal example of daring design.

With its over-sized VECTOR logo and eye-catching colourways, it captures both the original ambitious spirit of the 1990s and makes an enduring bold statement for the present day.

The revived, “new and improved” version, makes use of Reebok’s HEXALITE technology. Carrying this dauntless attitude, the shoe invites the wearer to push their limits and boldly stride into their fullest expression.

The shoe is definitely a statement to brush it all aside and GO BOLD. The release of INTERVAL serves as a vanguard of this powerful message, a champion of big egos and ‘all-out’ attitudes.

“When we started looking for a supremely bold shoe that captured the wants and needs of today’s young person, we knew immediately that it had to be INTERVAL. The ambitious spirit that led to the design of this shoe has never been stronger than how it is in today’s upcoming generations.”
– Wittman Chad, VP/Brand Director Asia Pacific, Reebok

China’s William Chan, Korea’s Zico and Japan’s Yurino each come into the fold with their own individual take on the GO BOLD philosophy that exemplifies INTERVAL’s attention-grabbing design.

Each demonstrates their daring vision through a specially-created video where they take a boring situation and turn it on its head with unexpected and bold moves.

For each of these GO BOLD examples, the INTERVAL sneaker takes centre stage. With the upper shoe constructed with a close mesh designed for consumer’s everyday wear, alongside multiple colourways for both male and female, it is perfectly suited for mix-match styling.

Win a pair of customised Reebok INTERVAL shoes

From 15 October 2019 to 5 November 2019, public can take part in Reebok’s online sneaker design competition and stand a chance to bring home a pair of customised Reebok INTERVAL shoes in their design.

Participants can create their own design on the INTERVAL shoe template and submit it through a Google form available on Reebok Facebook by 5 November. All submissions will be uploaded onto Reebok Singapore Facebook for voting and the top three entries with the most likes will receive their own customised sneakers.

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