Tinder is launching a new Esports Passion, enabling members to connect over a shared love for gaming and finding their “Player 2″.
Partnering with ONE Esports, Tinder is bringing its members a series of experiences for Mobile Legends: Bang Bang (MLBB) fans across Southeast Asia.
Southeast Asian members on Tinder have been declaring their passion for games in their bios as openers to connect with like-minded matches. Mentions of Mobile Legends: Bang Bang (MLBB) increased two-fold in Tinder bios in Indonesia and the Philippines between February 2020 and February 2021.
“More than half of our Tinder members globally are Gen Z between the ages of 18 and 25, and we know that many of them are now spending more time exploring their passion for gaming online in the aftermath of the pandemic,” said Gaurav Girotra, GM Southeast Asia at Tinder & Match Group.
“The introduction of the Esports passion will give Gen Z gamers another way to present themselves authentically as they look to connect with others.”
“By giving our members more ways to share their interests and values, we are building Tinder to be a place of possibilities for Gen Z, inspired by Gen Z.”
Tinder first introduced Passions in the summer of 2020 to offer members a new way to share more about themselves. Members can add up to five Passions to their profile, creating a better matching experience by connecting over common Passions.