The LEGO Group is inviting families to celebrate the Year of the Snake with new beginnings and playful possibilities this Lunar New Year. With two newly launched festive sets and an exciting event at Suntec City, the brand continues to inspire creativity, family bonding, and cultural appreciation through the power of play.
From 9 January to 9 February 2024, families can embark on an interactive adventure at the LEGO® The Realm of Possibilities event at Suntec City. Packed with engaging activities, exclusive promotions, and festive giveaways, the event promises to bring joy and meaningful moments to everyone attending.
Celebrate with Festive LEGO Sets for Play and Decoration
This year, The LEGO Group introduces two stunning festive sets: 80116 LEGO Trotting Lantern and 80117 LEGO Good Fortune. Designed to spark creativity and promote family bonding, these sets double as decorative centerpieces to brighten any home during the Lunar New Year celebrations.
80116 LEGO Trotting Lantern
Bring the Lunar New Year to life with this colorful display model inspired by traditional Chinese lanterns. The set unfolds to reveal three intricate festive scenes from the Chinese New Year Lantern Festival and includes an exclusive Year of the Snake figurine. For the first time, The LEGO Group introduces a light brick, enhancing the immersive roleplay experience and illuminating family celebrations.
80117 LEGO Good Fortune
Welcome prosperity and good fortune into your home with this beautifully detailed set. Families can build an intricate fan adorned with magpies and spring blossoms, a vase filled with red persimmons and golden ingots, and a calligraphy scroll with the Chinese character for ‘spring’. This set encourages families to engage in meaningful conversations about Chinese culture while enjoying quality playtime together.
For those looking to add a playful and auspicious touch to their decor, the 40813 LEGO Lucky Cat is a charming addition believed to bring prosperity. Other festive sets, such as the LEGO Botanicals Pretty Pink Flower Bouquet, LEGO Mini Orchid, and LEGO Botanicals Lucky Bamboo, symbolize renewal and make for stunning, long-lasting floral arrangements.
These sets are available at LEGO Certified Stores (LCS), the LEGO Official Store on Lazada, Shopee, and Amazon, and major retailers and department stores across Singapore.
Explore the Realm of Possibilities at Suntec City
Families can take their festive experience further by joining The LEGO® The Realm of Possibilities event at Suntec City. Visitors will embark on an adventure with Eddy the Explorer and Sammy the Snake, completing interactive tasks at three activity stations.
Event Highlights:
- Build a LEGO Koi Fish for the reunion dinner.
- Collect Persimmons to bring good fortune to the village.
- Key Wishes and Dreams on a 6-metre-tall e-lantern, symbolizing positivity and new beginnings.
Upon completing all three tasks, young explorers will receive an exclusive LEGO Firecracker, while adult participants will receive a special voucher for onsite purchases (while stocks last).
The festive spirit continues with photo opportunities at the LEGO LNY Mosaic Wall, hunting for LEGO Ang Baos at the diorama display, and meeting Singapore’s first-ever LEGO God of Fortune Mascot on selected weekends. Visitors can also enjoy lion dance performances to welcome the new year in style.
Exclusive Festive Promotions
Shoppers can enjoy various festive promotions at the Suntec City event:
- Sure Win Claw Machine: Stand a chance to win with a minimum spend of SGD 28 on LEGO sets.
- LEGO Red Ceramic Mug: Redeem with a minimum spend of SGD 168.
- LEGO Creator 3in1 Tropical Toucan Polybag: Redeem with a minimum spend of SGD 68.
- 40707 Year of the Snake Set: Redeem with a minimum spend of SGD 108 at LEGO Certified Stores.
- Limited Edition LEGO Coin Pouch, Suntec+ Points, and Chopsticks Set: Redeem with a minimum spend of SGD 188 at Suntec City for Suntec+ members.
Bringing Festive Fun to Chinatown
For more Lunar New Year fun, head over to Chinatown Complex and Smith Street from 15 January to 2 February to discover 12 3D LEGO Zodiac models. These life-sized zodiac characters make for perfect photo opportunities, bringing a touch of playfulness and tradition to the festive season.
Inspiring Family Moments through Play
“The Lunar New Year is a special time for families to come together, and at The LEGO Group, we aim to make these moments even more special through the power of play.”
“We are excited to celebrate the Year of the Snake with our latest festive sets and exciting event, in partnership with Suntec City for the third consecutive year. By combining play with Chinese traditions, we hope to create lasting memories, while inspiring creativity, connection, and a deeper appreciation for Chinese culture.”
– Ágnes Molnár, Marketing Director of Singapore, Malaysia, and APAC Travel Retail for The LEGO Group
Usher in a Festive Season of Creativity and Play
This Lunar New Year, The LEGO Group invites families to embrace the spirit of renewal and togetherness through play. With beautifully crafted sets that inspire cultural conversations and immersive events that spark joy, the Year of the Snake promises to be a memorable one filled with playful possibilities and lasting family moments.